If anyone was considered the unlikeliest candidate for a breast reduction, one might have been forgiven for thinking it would be Katie Price, the glamour model formerly known as Jordan, whose defining feature was her gigantic and ever-expanding boobs. Yet in recent months Price has jetted to and from America to drop from a highly inflated 32FF to a 32D.

What is even more surprising, perhaps, is that she is by no means alone in wanting to relinquish the prize assets on which, presumably, she has spent a small fortune.

Dubbed the undo-plasties by surgeons in America, some of whom claim that 50 per cent of their work is now rejigging jobs of this type, a growing number of those who have been under the knife for everything from facelifts to buttock implants are now regretting it. And they are now coughing up more cash to have operations that will return them to a state of being (almost) “natural”.

The rocker Courtney Love recently wrote on her MySpace page that, after vowing not to undergo any more cosmetic surgery “until I really need it in my sixties”, she had relented to revert to a more “natural” look for her surgically changed nose and lips.

“I hated that nosejobby nose, it was like a little beak. I've had my nose fixed. It looks like the one God gave me so I'm happy not to have crazy lips and a crazy teensy unnatural little nose,” she wrote. “All I care about is that my self-esteem is limitless and intact.”

It is not just celebrities who wish they had never visited a surgeon. Tina Lovente, a 38-year-old dental nurse from Newcastle upon Tyne, recently paid for a second operation to reverse a rhinoplasty (nose job) procedure that she had four years ago. “I had always had a slight bend in my nose at the top and I hated it, although nobody had ever mentioned it or teased me about it at school,” she says.

“When I started work I began to save up to have it straightened at a clinic in London. But it never felt right from the start. After having the procedure done it looked too narrow. I regretted it very early on and I just thought �My God, what have I done to myself?' More people commented that I looked odd than ever before.”

One thing is certain: the growth in “cosmetic revision” is not indicative of a move towards ageing gracefully with wrinkles, eyebags and floppy jowls intact.

Cosmetic surgery is more popular than ever. A recent Mintel report predicts that Britons are likely to spend £1 billion on tummy tucks, liposuction and the like in 2008 with the number of procedures having doubled in two years to 1,600 a day in 2007. Facelifts and breast surgery are the two most popular operations, although one in five facial surgery procedures last year was a nose job.

Nothing, it seems, will stand in the way of those intent on altering their looks.

A survey by Sainsbury's Bank revealed that more than £5 million a year is now taken out in personal loans to fund cosmetic surgery. But it does seem that as these enhancements become more common, so does consumer dissatisfaction with the results.

Source google.co.uk